Looking for the secret to grow your influence and have more people thinking of you as a the solution to their problems? The key to achieving this is brand consistency from your in person presence to all online platforms that should mirror you offline. When creating content to market yourself, stay cohesive, clear, consistent and aim to serve a specific audience. When being strategic about your personal brand, consider the two below.
Expertise
Position yourself as an expert, thought leader, or influencer in your field. If you feel you are lacking in certain areas to be an expert, work on getting a certification, additional education, or experience. Write education blogs and offer workshops that make knowledge shine.
Memorable Brand Story
Storytelling is the key to effective communication of your personal brand. No one has the exact story as you. Each person has different paths to get them where they are now that include their experiences and accomplishments.
A strong personal brand ultimately aids recognition and helps you meet your goals.
