Newsletters are one of the most powerful digital marketing tools you can use since it allows you to communicate directly with your prospects and customers in a personalized way by serving valuable content and relevant promotions straight to their inboxes. Make sure you are taking advantage of this tool and the emails are not going to spam. Knowing how to get your emails to the inbox is critical to campaign success. Below are thoughts to keep in minds:
- Minimize your email complaint rate by not just adding people to your email list without their consent. The person that receives the email may mark it as spam and that will reflect badly on your rate.
- Unsubscribe rate can damage your deliverables. Be sure that the information you are adding in your newsletter of interest tot he receiver.
- Use a reputable email marketing program. All the top providers take steps to prevent spammers from using their platforms, which helps ensure that the malicious actions of spammers don’t hurt the deliverability of your emails.
