Branding your emails helps your business stand out when opened by your contacts. Making sure your business is recognizable, allows your clients to quickly associate an email with your business. It will also help you build familiarity with potential customers who signed up to learn more about what you have to offer. Here are a few points to remember before sending out your next communications:
- Add your logo at the top of your e-mail.
- Using a consistent voice that is reflective of the type of service that is offered by your business.
- Choose photos that help people get to know, like, and trust your business. Visuals that include photos of your staff, products, or loyal customers.