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Choosing the Right Keywords

When branding your company, it is important to use your keywords consistently through your communications offline and online. These are the words that people will recognize with your brand.

  • Make a list of 10 words that describe your business and look at all your marketing materials to see if these words consistently are including in areas like your website, social media accounts, elevator pitch, business cards, etc.
  • Test your keywords at speed networking events and evaluate reactions Use this method with your spouse, children or co-workers to tell you without looking what makes your business special. If they can’t quickly answer, then you’re not emphasizing your keywords enough.
  • Evaluate your keywords are the best words you can use to differentiate yourself from others in your industry. Adjust words until the communication is clear.

Keywords

 

Monica Peña

Intuitive Marketing Coach and Strategist

Monica Peña is an enthusiastic entrepreneur with a proven method to help small businesses and professionals stand out in their local community through a combination of offline and online efforts.

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Vicky Valdez
Vicky Valdez
Founder and Director of Business Development at LoneStar Foundation
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“Monica is a true strategic marketing professional...….she always recommends amazing tools and strategies that allow me to work more efficiently with the most impact."
Deborah Snelgrove
Deborah Snelgrove
Events & visitor experience creator and Leader for Universities
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“Monica worked with me on a smart action plan on how to make the most of my online networking opportunities and presence."
Margarita Foss
Margarita Foss
The Latina Emotional Coach
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“Monica is professional and knowledgeable. We worked on getting my marketing efforts organized with a realistic to do list using a project management tool and improving my presence on LinkedIn.
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