When branding your company, it is important to use your keywords consistently through your communications offline and online. These are the words that people will recognize with your brand.
- Make a list of 10 words that describe your business and look at all your marketing materials to see if these words consistently are including in areas like your website, social media accounts, elevator pitch, business cards, etc.
- Test your keywords at speed networking events and evaluate reactions. Use this method with your spouse, children or co-workers to tell you without looking what makes your business special. If they can’t quickly answer, then you’re not emphasizing your keywords enough.
- Evaluate your keywords are the best words you can use to differentiate yourself from others in your industry. Adjust words until the communication is clear.