Follow these key steps to successfully create lead generation through social media efforts while improving connections and increasing your Return on Investment (ROI):
- Take time to do research when making new connections and before communicating with them.
- Be consistent in your social media presence so that your contacts can be familiar with your brand.
- Create clear standards and goals to followed up with your connections with fresh services/products.
- Analyze which prospects you’ve been able to successfully develop an offline relationship. How many of these have turned into customers or a source of referrals?
