Putting yourself in the shoes of your site visitors ensures your site gives your target audience exactly what they want. While it’s a simple task to figure out basics about your typical site visitor, it isn’t always as easy to figure out what individual consumers want from your site. Fortunately, there are some key ways you can study to help you figure it out.
1. Easy to use navigation
Online shoppers will move on to a competitor’s site without thinking twice. About 21 percent of those who shop online say they will abandon a cart on a website due to bad site design or navigation.
2. Loading Time
Attention span of online users is short these days with so much technology. If your site takes too long to load, you can be almost certain your site visitor will leave your site. There are many ways to make sure your site loads as quickly as possible, including optimizing images and keeping the design simple.
3. Secure Site
With so many data breaches, people really do care about what you’re doing with their information. Many websites will not only clearly list its privacy policy to show what it uses collected information for, but it also has a popup at the bottom of the screen indicating the site uses cookies and asks for consent. This is a new feature you’ll see on many sites. Work with your network provider on making your website a secure site. There are two quick checks to help you be certain: Look at the uniform resource locator (URL) of the website. A secure URL should begin with “https” rather than “http.” The “s” in “https” stands for secure, which indicates that the site is using a Secure Sockets Layer (SSL) Certificate.
4. Useful Content
The main reason people come to a website is for useful information and for the content there. Use videos, visual graphics, reviews, and descriptions of product and services on your site. Figure out how to serve up unique and helpful content and you’ll stand out from the competition.
