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E-mail Marketing for the Online Presence of Your Business

By: Monica Peña   (@MUNDUmedia)

E-mail marketing is a great way to build loyalty, trust, and/or brand awareness. If used correctly, sending e-mail messages will cultivate long lasting relationships of a merchant with its current or previous customers, encourage customer loyalty, communicate updates on new products/services, and help create repeat business.

Tips to getting started with your online marketing or to improve an existing campaign are:

  • It is important to use an e-mail marketing provider, so that there is an opt-out option.
  • Add sign up form on your web site so that your contacts have the option to sign up to receive your information.  Let potential subscribers know what and how often information will be shared.
  • Remember branding and make sure to add your company’s logo prominently on each communication.
  • Follow a certain format or theme so that contacts can easily find information and for branding.
  • Stay relevant and current with shared information.  Remember e-mails are an extension of your customer service.  Think about answering your customer questions, new offerings, or what information they most want to know about.
  • Use images when possible to make the newsletter visually appealing. Short and to the point with message e-mails are the most popular.
  • Add “Send to Friend” option as a way for interested readers to easily forward the information to their contacts.
  • Include social share features and add newsletter to updates on social media sites.
  • Segment your list when possible to customize communication for a certain purpose to a particular group of viewers.
  • Reroute readers to your web site for search engine optimization (SEO) perks and call to action purposes.
  • Check analytics to see which links have been clicked through or what information is the most popular.  Evaluating results helps the correspondence get better each time.

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Monica Peña

Intuitive Marketing Coach and Strategist

Monica Peña is an enthusiastic entrepreneur with a proven method to help small businesses and professionals stand out in their local community through a combination of offline and online efforts.



Vicky Valdez
Vicky Valdez
Founder and Director of Business Development at LoneStar Foundation
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“Monica is a true strategic marketing professional...….she always recommends amazing tools and strategies that allow me to work more efficiently with the most impact."
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Deborah Snelgrove
Events & visitor experience creator and Leader for Universities
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“Monica worked with me on a smart action plan on how to make the most of my online networking opportunities and presence."
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Margarita Foss
The Latina Emotional Coach
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“Monica is professional and knowledgeable. We worked on getting my marketing efforts organized with a realistic to do list using a project management tool and improving my presence on LinkedIn.

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