Consistent images can make your brand. There are different factors that need be considered when creating and using images. The use of elements like bold colors, illustrations, unexpected photos, or photos of real people that match your target audience get the attention needed to grow your brand.
Consistency is key for your audience to recognize your brand in the feed. Consistency has a big impact when you are trying to grab attention of consumers being bombarded with so much other information. Images that recall memories that touch the senses make long lasting impressions to viewers. If someone in your target audience sees a piece of content they find relevant, helpful, and valuable and a few days later, if they see the same color, same icon, and same style it’s more likely that person will recollect your content and identify it as valuable. It stands a much better chance at being clicked on by that potential customer that now finds your information trustworthy.
All the images don’t have to look exactly the same for every post, but having a consistent and repeatable visual style helps with brand recall and builds resonance. There are certain elements to your social media artwork or images that will help you stand out to potential customers. Here are a few for you to consider.
- Color is the first way a brand creates their presence. Create brand guidelines to maintain consistency. Be sure your font has enough contrast to the background for readability.
- Shapes are another area that helps brands be memorable. Try to be consistent and stick to the shapes that will give your brand the identity it needs to stand out.
- Photos of real people that reflect who your ideal client is and reflect the emotion your product or services makes them feel so that they can visualize themselves with your product helps spread your message.
- Fonts that are at least 16 pixels is recommended. If your brand doesn’t have a standard font yet, try out a basic Sans Serif font such as Helvetica or Open Sans. Stay away from fonts that will distract from your message.
When looking to develop standout creative, look for that balance among the different components that build your brand. It will undoubtedly lead to great outcomes.