Improving your company’s Yelp profile

For business owners wanting to get started on Yelp or improve their presence there, here are a few points to keep in mind.

  1. Advertisers can’t pay to add or remove reviews.
  2. “Recommended” reviews are chosen by an automated algorithm. You can flag a review for a second look if you’d like, but those “501” reviews (5 stars, 0 friends, 1 review) are probably not going to make the cut, even if you are an advertiser.
  3. No payment is needed to begin take advantage of the great free tools available to business owners on Yelp.

Now you are ready to get started or improve your presence on Yelp.

Claim your business.  Visit this web site HTTPS://BIZ.YELP.com .  Make sure your business information is complete with contact info and photos.  Tell your story.

Update your information. Make sure your customers know how to reach you when they are ready.  Continue to add photos to showcase the best of your business.  Be sure to update info like hours.

Respond to reviews. Publicly thank those who review you. Do not respond negatively to negative reviews. Do let them know they’ve been heard, and consider their feedback with an open mind.

Check analytics.  See what’s happening on your page in real time. Track clicks, calls, page visits – and learn more about your potential customers.

Use Yelp review badges.  Review online Badges allow you to showcase your business’s reviews from Yelp on your own website, and the counter updates every time you get a new review. If you don’t have any reviews yet, it’s also a good way to drive traffic to your Yelp Business Page. These are a free feature that you can set up by going to the Review Badges section of Yelp for Business Owners.  It is against guidelines to request reviews, but this is a great way for you to let people know about your Yelp Biz account.

Request a “Find Us on Yelp” sticker for your office window to let clients know about your account.

Request guidelines for using Yelp’s logos, reviews, and star ratings.

yelp analytics

 

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