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LinkedIn’s Publishing Feature

Pulse is an area on LinkedIn where users have the opportunity to both share and read blogs about their expertise and interests while establishing their professional identity. This allows the content authors the ability to reach a wide potential audience.  There are several reasons why LinkedIn users should consider posting a blog on the professional platform:

  1. The content is added at the top of LinkedIn professional profile in Posts section. Blogs heavy in keywords can spark interest in a specific area to a future client or employer.
  2. Content is shared with your connections and followers.  If followers like or comment, their connections will view information in Home feed.
  3. Publishers can reach a different and potentially much bigger audience than just their connections on LinkedIn. Viewers not in your network can opt to follow you to receive updates when you publish next.
  4. The information is searchable both on and off of LinkedIn.
  5. Information creators can increase web site traffic by guiding readers to continue reading through a direct link to site with an action.

***  Make use of LinkedIn analytics tool for publishing platform. This tool allows authors to better track traffic that their posts receive to gage which topics are of most interest.

Linkedin Pulse

Monica Peña

Intuitive Marketing Coach and Strategist

Monica Peña is an enthusiastic entrepreneur with a proven method to help small businesses and professionals stand out in their local community through a combination of offline and online efforts.

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Testimonials 

Vicky Valdez
Vicky Valdez
Founder and Director of Business Development at LoneStar Foundation
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“Monica is a true strategic marketing professional...….she always recommends amazing tools and strategies that allow me to work more efficiently with the most impact."
Deborah Snelgrove
Deborah Snelgrove
Events & visitor experience creator and Leader for Universities
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“Monica worked with me on a smart action plan on how to make the most of my online networking opportunities and presence."
Margarita Foss
Margarita Foss
The Latina Emotional Coach
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“Monica is professional and knowledgeable. We worked on getting my marketing efforts organized with a realistic to do list using a project management tool and improving my presence on LinkedIn.
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