Sending surveys are great for collecting customer input about your product or service, better customer service, and the data received can even be used to create content to communicate to your ideal client. When asking people to participate, it is important to keep in mind that more and more people are taking surveys on their mobile devices. This makes it important to design your surveys with the mobile experience in mind.
These tips will help increase valuable responses to surveys:
- Multiple Choice is the best option for a great mobile survey experience.
- Open ended questions should be limited to 1 – 2 questions per survey. Remember this may be one of the most challenging types to analyze.
- Keep surveys as short as possible to minimize dropouts.
- Limit the number of questions per page.
- Test surveys on different mobile devices before sending to others.
- If inviting people to take your survey via email, keep the subject line and email content short.
