Concerned about Return-On-Investment (ROI) for your online efforts? Strategically implementing these tips will increase ROI:
- Set social media goals that complement existing business and departmental goals. If one of your goals is to increase landing page conversion by 5%, ensure that you’re tracking the conversion rate of people who land on the page through social media efforts. Audit your existing social media performance to establish baseline targets, then set appropriate goals for improvement.
- An increase in traffic visits to your web site is good, an increase in quality traffic with high time on site and low bounce rate is better. Be sure your web site is set up for viewers to take action and easily maneuver through the appropriate areas.
- When promoting content, look at numbers from engagement rate, referral traffic, and audience reach. View traffic coming back to web site.
- Monitor and benchmark the value of your presence in front of the audience on each social media platform that your business has chosen to be engaged.
- Analyze which content works best at what times to increase audience behavior to your favor.
- It’s important to measure the number of viewers who click through to your website or share your content, not the amount of fans or followers you may have. Measure their activity.
Consistently building your online presence will eventually convert viewers to leads and sales.
