Smart goal stands for acronyms specific, measurable, attainable, relevant, and time. The Smart Goal process provides a frame where you can create a long term goal. These goals provide a time limit for you to work on the same goal. By doing this business’ are 70% more successful in achieving their goals thanks to regular check-ins, updates and accountability. Let’s go through the steps together.
Specific
Having a clear, specific outcome is key to making a SMART goal. Making a specific goal means that you can narrow your focus in areas of your business or profession including your marketing efforts. Then decide what steps you should take to accomplish this goal. Instead of a general goal like get more customers, be specific to how many new clients.
Measurable
When you set goals, it’s important to make sure you know what metrics you will use to evaluate whether and when you’ve met your goal. Measurable goals should have a number. For an example, get 6 new customers a week.
Achievable
Make sure your goals are attainable by being realistic. Be sure your goal is not outside your capacity. By defining achievable goals, you’re also allowing yourself to experiment with what works best for reaching this goal, based on your measurements.
Relevant
Identify what you will do specifically to meet your goal like growing your business.
Timely
Having a timeframe for when you want to achieve your goal makes the process of planning and executing clearer and more organized. A deadline can be a powerful motivator, and it will help you have a clear finish line and better time management. Plus, working towards timely goals can give you insight into a certain time of year or the seasonality of your business, which might help you plan future goals.
SMART business goals are about building focus, deepening relationships with your audience, achieving your goals and improving your strategies as you grow. By using the SMART framework, you can improve your business and start achieving the goals that matter most.
