By: Monica Peña (@MUNDUmedia)
Since the beginning of my customer service career I have been taught “service with a smile”. Whether in person or on the phone, a customer feels more inclined to do business with someone cheerful and upbeat. Same is true with all other communications including social media. Ever read someone’s professional or company’s post and felt the tone did not express the willingness to do business with anyone? Did the interaction leave you feeling dooms day was right around the corner? Thought maybe it would be better to delay the services until the representative resolved their personal issues?
Greetings, well wishes, and positive outcomes to projects are a few examples of optimistic post as well as great ways to engage your target audience. If posting a problem, state a solution, a way the problem can be avoided in the future, or a success story. Others skimming through your social media platforms will be impressed by colorful pictures and useful information on your industry.
A smile is contagious and should be evident in all communications, even social media. So as you continue to make encouraging additions to your company’s post, news will spread about your knowledge and your company’s reputation including attitude. Be the company others want to do business with.
Photo via Pumpkin Soup
