Keywords are essential to a LinkedIn Profile. Keywords makes your profile be easily searchable, clearly communicates your expertise, and helps your personal brand. Below are some considerations to selecting keywords for your profile.
- If you work in an industry that has career-specific terms (and most all do), it’s a good idea to include these keywords in your profile. Even if these terms are only a part of your career expertise – including them in your profile is important.
- Think about words that would be used by someone wanting to find someone with your expertise.
- Do your research. Search leaders in your industry and see what words they have used and if these can be applied to your profile.
- Be strategic about your choice of keywords. Don’t use a bunch of random words that will confuse the reader.
Use keywords throughout your LinkedIn Profile, from your headline, about section to even organizations you are involved with. Find out how to use keywords when requesting testimonials.
