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keywords

Using keywords in your LinkedIn Profile

Keywords are essential to a LinkedIn Profile. Keywords makes your profile be easily searchable, clearly communicates your expertise, and helps your personal brand. Below are some considerations to selecting keywords for your profile.

  • If you work in an industry that has career-specific terms (and most all do), it’s a good idea to include these keywords in your profile. Even if these terms are only a part of your career expertise – including them in your profile is important.
  • Think about words that would be used by someone wanting to find someone with your expertise.
  • Do your research. Search leaders in your industry and see what words they have used and if these can be applied to your profile.
  • Be strategic about your choice of keywords.  Don’t use a bunch of random words that will confuse the reader.

Use keywords throughout your LinkedIn Profile, from your headline, about section to even organizations you are involved with. Find out how to use keywords when requesting testimonials.

 

Monica Peña

Intuitive Marketing Coach and Strategist

Monica Peña is an enthusiastic entrepreneur with a proven method to help small businesses and professionals stand out in their local community through a combination of offline and online efforts.

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Testimonials 

Vicky Valdez
Vicky Valdez
Founder and Director of Business Development at LoneStar Foundation
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“Monica is a true strategic marketing professional...….she always recommends amazing tools and strategies that allow me to work more efficiently with the most impact."
Deborah Snelgrove
Deborah Snelgrove
Events & visitor experience creator and Leader for Universities
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“Monica worked with me on a smart action plan on how to make the most of my online networking opportunities and presence."
Margarita Foss
Margarita Foss
The Latina Emotional Coach
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“Monica is professional and knowledgeable. We worked on getting my marketing efforts organized with a realistic to do list using a project management tool and improving my presence on LinkedIn.
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