With so much that users have to look through when scrolling their favorite social sites, it is almost impossible for brands to stand out if not paying attention to the visual factor. Consider how humans think. The human brain processes images 60,000 times faster than text. What that means is that half of the brain is devoted to processing visual information.
Create scroll-stopping visuals for viewers. Once they’ve paused, you have less than 8 seconds of their attention. Make sure that your message conveys your value and convince them to take a next step with your brand.