There has been much discussion by users of Facebook on the algorithms for how posts are seen by few viewers for accounts that are not paying for social media platform’s marketing program. Despite the decrease in organic reach, Facebook is one of the best ways to make a great first impression on potential customers and there are several opportunities to move the right audience to a more focused e-mail list. Here are a few features that can be implemented with little effort :
Use the Facebook Call to Action Button
Facebook fan page has a call-to-action feature, a button which appears right next to the “Like” button on the cover photo and is another great way to encourage email sign-ups. Add the “Sign Up” button and link to your online sign-up form so your Facebook visitors can join your mailing list easily.
Share your newsletters on the Facebook Fan Page
Give your Facebook fans the opportunity to view the great content your newsletter has to offer. Make sure to add subscribe option to the mail out.
Add Social Share to the Newsletter
This feature allows viewers of the email newsletters to share on their social media channels, including Facebook, Twitter, and LinkedIn.
