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Brand

Why have a strategy for your social media content?

Whether on LinkedIn, Facebook, Instagram, or any other social platform, it is important to have a strategy for your online presence. A strategy gives the brand a distinct and cohesive plan. Having a strategy influences how potential customers think of your company.  Consider the narrative, themes, visual identity and tone of voice of your content. Creating a plan and being strategic with this plan allows for the brand to stay consistent.  To stand out, companies need to create a unique visual identity and support it with an authentic point of view.

For users that need to use stock photos, consider branding the photos as much as possible and using the space on the images for branding purposes with text or keywords.  Content strategy, creative strategy and creative design all work together to create your brand’s social media identity and style.  In sync, all three will complement each other. 

Monica Peña

Intuitive Marketing Coach and Strategist

Monica Peña is an enthusiastic entrepreneur with a proven method to help small businesses and professionals stand out in their local community through a combination of offline and online efforts.

Certifications

Testimonials 

Vicky Valdez
Vicky Valdez
Founder and Director of Business Development at LoneStar Foundation
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“Monica is a true strategic marketing professional...….she always recommends amazing tools and strategies that allow me to work more efficiently with the most impact."
Deborah Snelgrove
Deborah Snelgrove
Events & visitor experience creator and Leader for Universities
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“Monica worked with me on a smart action plan on how to make the most of my online networking opportunities and presence."
Margarita Foss
Margarita Foss
The Latina Emotional Coach
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“Monica is professional and knowledgeable. We worked on getting my marketing efforts organized with a realistic to do list using a project management tool and improving my presence on LinkedIn.
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