Whether on LinkedIn, Facebook, Instagram, or any other social platform, it is important to have a strategy for your online presence. A strategy gives the brand a distinct and cohesive plan. Having a strategy influences how potential customers think of your company. Consider the narrative, themes, visual identity and tone of voice of your content. Creating a plan and being strategic with this plan allows for the brand to stay consistent. To stand out, companies need to create a unique visual identity and support it with an authentic point of view.
For users that need to use stock photos, consider branding the photos as much as possible and using the space on the images for branding purposes with text or keywords. Content strategy, creative strategy and creative design all work together to create your brand’s social media identity and style. In sync, all three will complement each other.