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Email Segmentation

Why Segment Your Newsletter List?

Are potential customers for your product or services receiving emails that seem to be communicating directly to them? If not, you may want to consider segmenting your email list so that the message you are sending out is more personalized. If you get your email marketing segments right, your customers will receive relevant emails packed with information that they actually want. Sending an email campaign to appropriate audience will result in more conversions, more purchases, and happier customers.

Other benefits to sending out a campaign to a segmented list is that it helps you send just the right amount of email. and that segmentation increases your email marketing Return on Investment (ROI). Using market segmentation will also allow you to determine which marketing approaches work best. If your target audience for a specific product is comprised of individuals.  Segmenting your primary market may also allow you to identify niche markets in your customer base that haven’t been well-served. If you want better results and a higher ROI with your marketing campaigns, performing market segmentation may be very helpful for your company.

Monica Peña

Intuitive Marketing Coach and Strategist

Monica Peña is an enthusiastic entrepreneur with a proven method to help small businesses and professionals stand out in their local community through a combination of offline and online efforts.

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Testimonials 

Vicky Valdez
Vicky Valdez
Founder and Director of Business Development at LoneStar Foundation
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“Monica is a true strategic marketing professional...….she always recommends amazing tools and strategies that allow me to work more efficiently with the most impact."
Deborah Snelgrove
Deborah Snelgrove
Events & visitor experience creator and Leader for Universities
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“Monica worked with me on a smart action plan on how to make the most of my online networking opportunities and presence."
Margarita Foss
Margarita Foss
The Latina Emotional Coach
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“Monica is professional and knowledgeable. We worked on getting my marketing efforts organized with a realistic to do list using a project management tool and improving my presence on LinkedIn.
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