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Your Online Marketing Strategy

If you are a business owner, there is no question you need a web presence. Having an online strategy before getting started can save you time, money, and make the path to seeing actual results much shorter.

A few considerations to keep in mind when researching and creating your plan:

  • It is important that a potential client see all your information is consistent throughout the web;  including on the various platforms.
  • Check your competitor’s web communication for ideas and areas that they may not have addressed in which your company can be a solution.
  • Look for your product or services on a search engine; such as Google. Spend some time looking to see why the companies that showed up on the top of the organic area did and see areas where your company can improve.
  • Spend time with the vision of your ideal client and add information that would be of interest to them.
  • Set standards on how to measure effectiveness of a campaign while finding out how your existing customers are finding your with deadlines on achieving these values.
  • Be versatile enough to make changes to your plan while maintain integrity of your brand.
  • Hiring a professional may help you to see areas that may not have been explored before, problem solving, and setting a realistic online vision.

Having an online plan will help map out clear steps on moving toward success and cut unnecessary expense. Being strategic will help you to make the right decisions, the first time.


Monica Peña

Intuitive Marketing Coach and Strategist

Monica Peña is an enthusiastic entrepreneur with a proven method to help small businesses and professionals stand out in their local community through a combination of offline and online efforts.



Vicky Valdez
Vicky Valdez
Founder and Director of Business Development at LoneStar Foundation
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“Monica is a true strategic marketing professional...….she always recommends amazing tools and strategies that allow me to work more efficiently with the most impact."
Deborah Snelgrove
Deborah Snelgrove
Events & visitor experience creator and Leader for Universities
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“Monica worked with me on a smart action plan on how to make the most of my online networking opportunities and presence."
Margarita Foss
Margarita Foss
The Latina Emotional Coach
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“Monica is professional and knowledgeable. We worked on getting my marketing efforts organized with a realistic to do list using a project management tool and improving my presence on LinkedIn.

Don’t Delay. Contact Us Today!

Are you ready to create a marketing plan and start making changes in your business or career? Don’t give up on your dreams. Let’s talk!

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