Have the right members find your Meetup group

Meetup has tens of millions of users and processes more than 500 new groups everyday.  If your a Meetup Organizer, how do you get the correct people to find your group. Knowing how the Meetup platform’s processes and algorithms work can be useful.

If you are starting a new group,  Meetup will publicize new groups to encourage membership to people that may find the group relevant accordingly to information like location, topics, title, and description.

Location- Meetup uses zip code, city, state, and country for groups and members to make a good match. Algorithms look at other groups in the same zip code as you, their members, and where they come from.

Topics- Choosing topics is the best way for members to show interest in future groups. Algorithms match members and groups that have selected the same topic. Organizers are allowed to pick 15 topics to define a group. Meetup will also expand the list of topics to best find members interested in the group. The emails sent to potential members will then reach out to members interested in the topic and tell potential members about the new community!

Demographic- Meetup considers member-entered information like age and gender when promoting groups with a designated demographic. Not everyone that subscribes to Meetup specifies their age or gender, so Meetup may use clues like other groups they are part of, and the age/gender focus they have.

Activity- Member activities like RSVPs, other groups joined, and sent messages are how Meetup determines who is likely to consider joining a new group. New group announcements are likely to go to active, engaged members.

Stay connected after an event

Becoming a Successful Meetup Organizer

Before starting a new endeavor, the WHY needs to be clear. Why start a Meetup group?  The WHY needs to be clear as it is no easy chore to be an organizer.  I have heard several reasons: business owners trying to find their niche audience, creating a unique support group, or promoting a certain agenda. I personally started my group, North Austin Influencers, in 2013 when I wanted to become more familiar with my own area of town. Through my group, I wanted to share the stories of the amazing people I would meet while networking that were making an impact in my local area using their talents and following their passions. My WHY has been so strong that it has helped me continue the group through heavy work loads and trying personal times.  The WHY has helped me build a tribe of like minded individuals that I am happy to see each month.

There are several ways to start a group, but by using the Meetup platform it is made easy to receive RSVP and create events. Meetup has its existing following, shows up high on a Google search, and attracts new comers to the area that are looking to meet local people.

Let me share what I feel were some of the secrets of my groups success.

  • Take time to create a strategy.  Come up with a strong name for the group that describes why attendees will meet.
  • At first there may not be many that attend. Be happy with the people that take the time to show up, create a wonderful experience, and treat them well. Your enthusiasm will grow your group! Remember success is not always calculated by the highest number. The right people will be in the room at the right time.
  • I have elected to charge for my events. This has allowed me to have a budget to increase the brand of the group, pay for Meet up dues, pay someone to help with virtual work, and create value for my efforts.
  • Stay consistent on day/time/week of meeting and communication sent to members. Members want to know what to expect and have the feeling of familiarity.
  • Share information about your group on your social media sites.  Start accumulating an email list of attendees and create an email marketing campaign separate from the Meetup platform.
  • It is not enough to have an online presence.  Members of Meetup want to feel welcomed in their groups. Be a good host that listens, answers questions, and introduces new members to others.

Wish you all the success in your efforts!

Meetup Groups

 

Improving your company’s Yelp profile

For business owners wanting to get started on Yelp or improve their presence there, here are a few points to keep in mind.

  1. Advertisers can’t pay to add or remove reviews.
  2. “Recommended” reviews are chosen by an automated algorithm. You can flag a review for a second look if you’d like, but those “501” reviews (5 stars, 0 friends, 1 review) are probably not going to make the cut, even if you are an advertiser.
  3. No payment is needed to begin take advantage of the great free tools available to business owners on Yelp.

Now you are ready to get started or improve your presence on Yelp.

Claim your business.  Visit this web site HTTPS://BIZ.YELP.com .  Make sure your business information is complete with contact info and photos.  Tell your story.

Update your information. Make sure your customers know how to reach you when they are ready.  Continue to add photos to showcase the best of your business.  Be sure to update info like hours.

Respond to reviews. Publicly thank those who review you. Do not respond negatively to negative reviews. Do let them know they’ve been heard, and consider their feedback with an open mind.

Check analytics.  See what’s happening on your page in real time. Track clicks, calls, page visits – and learn more about your potential customers.

Use Yelp review badges.  Review online Badges allow you to showcase your business’s reviews from Yelp on your own website, and the counter updates every time you get a new review. If you don’t have any reviews yet, it’s also a good way to drive traffic to your Yelp Business Page. These are a free feature that you can set up by going to the Review Badges section of Yelp for Business Owners.  It is against guidelines to request reviews, but this is a great way for you to let people know about your Yelp Biz account.

Request a “Find Us on Yelp” sticker for your office window to let clients know about your account.

Request guidelines for using Yelp’s logos, reviews, and star ratings.

yelp analytics

 

Use your online presence to personify your company

Ever been motivated to buy a product or use a service by a really good story? By creating a personality on your web site and social media that consumers can relate to, companies can propel their brand into new levels.

Remember that people relate more to people than just another company out of millions on the web to choose from. By using the “About Us” page of a web site, the why behind your company’s story can be shared to humanize your company. Discuss why it was important to solve the particular problem your product or service helps with. Create an image that consumers will feel drawn too.

Continue to use a certain tone and conversational speak on social media platforms. Avoid sounding like a robot or brochure and engage with captivating photos that help brand your company’s tone.  Soon your clients will gravitate to you and become your raving fans!

Use a keywords strategy for SEO success

When talking about online presence, Search Engine Optimization (SEO) is the most frequently used term. This is the practice of increasing the quantity and quality of traffic to your website through organic search engine results.

The key to success with this is content strategy and using keywords. Here are a few ways to accomplish this:

Analyze what are your keywords. Create a list that includes your site URLs along with page information like the target keyword, headline, meta description, and internal links. This audit sets the stage for executing strategy adjustments that should improve your rankings and results.

Sorting your content by targeted keyword and pay attention which pages have the same targets. Select which piece of content is the strongest for each keyword, the page that you’d most prefer for search engines to send visitors to. This is the one which should likely be targeted for that keyword. You can also start the process of optimizing your other content pages to target new, different keywords. Be sure to also match your most impressive content work with the most advantageous keywords. This could mean keywords that are the most popular in searches overall, those most common to your particular industry, or those that have the least competition (your niche).

Create an ongoing system of checking and maintaining content by proactively avoid future issues.  A successful content strategy will allow new content to flourish by keyword.

SEO

Email Error Etiquette

That send button has been clicked, and you have realized there is an error to your email campaign. How do you respond?  What is proper etiquette to this type of mistake? Depending how and what was the error determines the next step.

If and when the inevitable happens, know how to best respond to recover from the error with grace. Sometimes, this means doing nothing at all.

For small error such as a minor typo, take it as a lesson and put systems in place so this does not happen again. Keep this discovery in house. No need to apologize.

A major error can be a broken link for information emphasized in the communication or an unintentionally offensive email—customers are more likely to forgive and forget when companies confess and apologize for the mistake. Acknowledge the error and put a positive spin on it when appropriate.  When mistakes slip through, respond accordingly to save customer relationships.

Common email marketing campaign errors

It is the beginning of  the work week  and you are anxious to get  your newsletter out. Before clicking that send button, make sure to double check for errors. According to Boomerang, Mondays are when more errors are made in subject lines than emails sent on any other day.
Check for these common email marketing mistakes:

  1.  Simple typos that can occur either in the body of the email or the subject line. Typos in subject lines are likely to cost businesses at least a few email opens.
  2. Dated information for sales that have already ended or events that happened last month. This will reduce call-to-action and aggravate potential clients.
  3. Broken links can either take contacts to the wrong page, or take them to no page at all.
  4. Including a person’s name in the email greeting can impress contacts, but when emails show up saying “Dear First Name,” or “Dear […],” the intended effect is reversed.

 Email mistakes

Use Facebook Checkout to boost your Eventbrite ticket sales for upcoming event

Integrating Facebook Checkout with Eventbrite event helps organizers boost their  reach and convert people who are interested in Facebook Event into event attendees. This feature makes it easier for attendees to buy tickets without leaving the Facebook app. The result has been more complete checkouts with 20% more paid tickets and 2X more free tickets on Facebook. Next time you are creating an event, consider trying this feature.

Facebook Eventbrite event sale feature

Selling tickets to your next event

Creating an effective social media campaign can mean the difference between having an audience or not to your next event. Knowing when and how to push information out on each platform is key to the marketing campaign.

The first stage is making the announcement with colors that help brand the event and all the information the potential audience will need to take an interest in the event.  This should include the Ws (who, what, when, where, and why ) and cost.  The biggest mistake that can be made is not including a way to easily take an action and register. Create early bird ticket sales, if the option can be available. Be sure to double check all details are correct.

Continue to build hype throughout the campaign will get people talking about your event and sharing with others.  Social ads like Facebook boost or Instagram stories can be key to keeping the event relevant to potential audiences.   Keep ticket sales from going stagnate by posting interactive content  or posting eye-catching photos.

The last faze of event promotion is to convert all those still considering attending, but have not taking an option. Share interesting tidbits about the event more often. Countdowns to events help create excitement and last minute purchases.  Have a good strategy in place, and be a rock star to your next event campaign.

rock star to next event campaign