Common email marketing campaign errors

It is the beginning of  the work week  and you are anxious to get  your newsletter out. Before clicking that send button, make sure to double check for errors. According to Boomerang, Mondays are when more errors are made in subject lines than emails sent on any other day.
Check for these common email marketing mistakes:

  1.  Simple typos that can occur either in the body of the email or the subject line. Typos in subject lines are likely to cost businesses at least a few email opens.
  2. Dated information for sales that have already ended or events that happened last month. This will reduce call-to-action and aggravate potential clients.
  3. Broken links can either take contacts to the wrong page, or take them to no page at all.
  4. Including a person’s name in the email greeting can impress contacts, but when emails show up saying “Dear First Name,” or “Dear […],” the intended effect is reversed.

 Email mistakes

Use Facebook Checkout to boost your Eventbrite ticket sales for upcoming event

Integrating Facebook Checkout with Eventbrite event helps organizers boost their  reach and convert people who are interested in Facebook Event into event attendees. This feature makes it easier for attendees to buy tickets without leaving the Facebook app. The result has been more complete checkouts with 20% more paid tickets and 2X more free tickets on Facebook. Next time you are creating an event, consider trying this feature.

Facebook Eventbrite event sale feature

Selling tickets to your next event

Creating an effective social media campaign can mean the difference between having an audience or not to your next event. Knowing when and how to push information out on each platform is key to the marketing campaign.

The first stage is making the announcement with colors that help brand the event and all the information the potential audience will need to take an interest in the event.  This should include the Ws (who, what, when, where, and why ) and cost.  The biggest mistake that can be made is not including a way to easily take an action and register. Create early bird ticket sales, if the option can be available. Be sure to double check all details are correct.

Continue to build hype throughout the campaign will get people talking about your event and sharing with others.  Social ads like Facebook boost or Instagram stories can be key to keeping the event relevant to potential audiences.   Keep ticket sales from going stagnate by posting interactive content  or posting eye-catching photos.

The last faze of event promotion is to convert all those still considering attending, but have not taking an option. Share interesting tidbits about the event more often. Countdowns to events help create excitement and last minute purchases.  Have a good strategy in place, and be a rock star to your next event campaign.

rock star to next event campaign

 

Connect Square payments to Mailchimp to sell directly from a landing page

Want to get started on selling your product before creating a more complex web site?  Sett up a full e-commerce store can be created on a Square account and connected to Mailchimp.  This can be a less costly and flexible solution to building a web site.  Just design a beautiful, branded landing page in Mailchimp, and start showcasing your product.

Mailchimp’s free landing page builder makes it easy to design and publish customized landing pages that work for some business or is temporary solution before building a more complex WordPress web site. There are many pre-designed templates to choose from or select a basic layout to have a look different from the templates. Select colors, add images, and be sure to include call to actions.  Add payment options directly to your landing page for quick, easy way to sell a special item and run targeted promotions.  Create a consistent brand experience across all of your sales and marketing touch points.

online sales

Organize your contacts with tags on Mailchimp

Tags are labels or categories you can create on Mailchimp to help organize your contacts based on information the organizer has to communicate in a more customized way depending on who is on your list and different results.

Tags took the place of previously segmented list created in Mailchimp. For the segmented list already created static, Mailchimp has automatically converted them to tags for users.  These can be  found on the Tags page in audience section.

Tags are built for use of internal audience organization. Contacts should be directed to use groups first and then tagging can be applied.

Tags can be completely customized to be used however needed. There is an option to create a comprehensive tagging structure to organize all contacts, or a few tags can be added to identify some key contacts. Automation can also be created that triggers when a specific tag is added to a contact.

There are a few ways to work with tags. Tags can be created and then add tags from the contact table, individually from a contact’s profile, or from the Tags page in audience section of Mailchimp. Contacts can be imported and then a tag added to the entire import, or a tag added when a single subscriber added.

The important part is to have a clear strategy before getting started on how tagging will help and which tags to use.  If needing assistance, contact someone that can best advise you on creating the ideal plan to move forward.

Bags for purchases on a white background.

 

Need to know how to add new contacts to Mailchimp?

Whether you have just one person that tells you they would like to receive updates from you or a list of contacts, here are quick ways to have them added to your Mailchimp audience list:

1.  One way is to lead them to your web site so that they can sign up themselves with a simple follow up email. This will help with your web site SEO as you will have a new visitor that may even visit other areas of your site and take an action.

sign up

 

 

 

 

 

 

 

 

 

2. If adding one contact, click on Audience and then Manage Audience. Select “Add a subscriber”.

 

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3. If wanting to import contacts, simply select that option.  Create spread sheet with First Name, Last Name, and Email on the list. Save as CSV.

 

Want to reduce emails from Nextdoor Application

Nextdoor is a social networking service for neighborhoods.  This application can be good for users to know more of what is going on in their area and for business owners to find potential clients in their area that seek out recommendations for services the business owner offers.

Like any other platforms the emails can get out of hand.  Here are quick instructions on reducing some of these emails.

  • Click underneath your profile icon and select settings.
  • Select Notifications option on the left.
  • Select the items you would prefer to turn off.

nextdoor notifications

 

 

 

 

 

 

 

 

Want to receive less or no emails from LinkedIn

Are you receiving too many emails from LinkedIn?  Want to minimize these messages? A few clicks and your email preferences can be adjusted on LinkedIn to either eliminate these emails or change the frequency on how many times you are receiving them.

To manage types and frequency of email:

  • Click the  Me icon at the top of your LinkedIn homepage.
  • Select Settings & Privacy from the drop down.
  • Click the Communications tab at the top of the page.
  • Under the Channels section, click Change next to Email frequency.

Email frequency

 

 

 

 

Remove check from complete categories you wish not to receive mails from .

email categories

 

 

 

 

 

Or  take off check specific areas from each category you would like to not receive emails from.

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Or the frequency can be adjusted.

weekly

 

If planning to eliminate emails, be sure that your LinkedIn profile is being checked frequently.

Making use of Tiny Url

TinyURL is a URL shortening service that allows users to convert long web addresses into short, easy-to-remember ones. The reduced character count makes these short URLs perfect for posting on services such as Twitter that allow only a certain number of characters per message. Or can be used to make a post look more crisp. By entering in a URL in the text field,users will create a tiny URL that will not break in email postings and never expires. TinyURL was created as a free service to make posting long URLs easier, and may only be used for actual URLs.

url