Easel.ly Create Infographics

Easel.ly is an easy-to-use tool made for users to be able to create fun, attention grabbing infographics to be used on the web for social sites.  This is extremely helpful in visually representing both statistical and non-statistical data. The tool is free to use, but you do need to set-up an account to create an account.  Simply go on Easel.ly and either use your e-mail ID, or log-in directly with Facebook, or Google+.

Start creating your infographic using one of the many templates you see under the Public Visuals tab right after you sign in. You also have the option to upload your own background images and create your presentation from scratch with the many customization options.

Find out how to get started:

Find Trending Topics on Facebook

People from all over the world gather every day to share their thoughts and participate in real-time conversations on Facebook. Here is the way to find the most popular conversations, trending topics.

To the right of the News Feed, you can see a list of topics that have recently spiked in popularity. The list is personalized, including topics based on things you’re interested in and what is trending across Facebook overall. Each topic is accompanied by a headline that briefly explains why it is trending. You can click on any headline to see the most interesting posts from your friends or Pages that are talking about that particular topic.

trending-topics-on-facebook

You can click on any headline to see the most interesting posts from your friends or Pages that are talking about that particular topic.

trending-topics-on-facebook

Leverage Your Team to Grow Your Brand’s Online Visibility

Businesses and organizations wanting to attract their ideal audience by increasing their online visibility should leverage their team’s social media network. Group’s benefit by team member’s taking content ownership with better customer service, higher conversion rates, increased inbound web traffic, and reduced marketing cost.

Tips on creating the team’s online synergy:

  • Create a specific time each week that all involved are encouraged to like, comment, and share posts on different social media channels.
  • Have one person send out an email asking for participation with specific social media tasks and information to share on the platforms they feel the most comfortable using.  Follow up with a reminder email later in the day as a reminder to take the actions.
  • Give participants credit for being active with online shout outs. Re-post their activity to increase their social media reach and make them more popular. Create extra incentives when possible to encourage involvement.

Team office

Send an email later with Boomerang

Not wanting the person at the other end of your e-mail to receive a 11:30 PM message, because you have choosing this night to stay up late to clear your inbox? Worse, you do want the receiver to think you will be ready to respond at this time, because you were the creator of the first message and now have created a vicious cycle.  How about the etiquette of disturbing the email recipient’s beauty sleep, because their phone signaled an incoming message?  Adding Boomerang to your Gmail lets you to take control of when you send and receive email messages.  With Boomerang, you can write an email now and schedule it to be sent automatically at a desired time. Write the message, then click the Send Later button.

More reasons for using this handy feature:

  • Use Boomerang to take messages out of your inbox until you actually need them. Just click the Boomerang button when you have an email open, and choose when you need it again. Boomerang will archive your message. At the time you choose, Boomerang will bring back the message to your inbox, marked unread, starred or even at the top of your message list.
  • There are times you need to make sure you follow up within a specific time frame after sending a message. This tools allows you to select to only be reminded if nobody replies, or regardless. This way you won’t let messages slip through the cracks and will help to remember to follow up with people.
  • Boomerang helps users communicate with people in different time zones.
  • Schedule birthday/holiday notes when you have time to write them.

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Need an Event Calendar on Your Website?

If you have ever contemplated adding an event calendar to your web site, these are four reasons why it may benefit you to add this feature:

  • Displaying upcoming events can help future participants plan ahead by adding your next event to their schedule.
  • Viewers can do their research for past events and see your proven consistency.
  • Having a calendar on your organization’s website, can limit schedule confusion between team members.
  • Featuring your upcoming events with key words helps bring traffic to your website and may boost your search engine rankings as well.

Once the decision has been made to add the event calendar to your web site, these are just a few of the many calendar options to consider:

There are several free WordPress Calendar Plugins like All in One Events Calendar, The Events Calendar, and My Calendar.  From simple event display to more complex booking and ticketing system, the WordPress calendar plugins should easily fit your needs.

Google Calendar‘s online interface provides several different ways to display upcoming events, including daily, weekly, and monthly views. No matter which view you choose, you can add a new event simply by clicking a date or time slot, naming it, and entering information such as the location and time. Note: You’ll need to first create a free Google account.

Square‘s online scheduling software and tools provide a variety of ways for your clients to book with you. Your Booking Site is a free website your clients can access if you don’t have one of your own. You can also embed a booking widget or button on your website, or add a booking button to your email so clients can easily request appointments based on your availability. Staff and services can be managed from the Staff or Services sections of online Square Dashboard, or you can override these settings with advanced widget options.

calendarofevents

LinkedIn’s Publishing Feature

Pulse is an area on LinkedIn where users have the opportunity to both share and read blogs about their expertise and interests while establishing their professional identity. This allows the content authors the ability to reach a wide potential audience.  There are several reasons why LinkedIn users should consider posting a blog on the professional platform:

  1. The content is added at the top of LinkedIn professional profile in Posts section. Blogs heavy in keywords can spark interest in a specific area to a future client or employer.
  2. Content is shared with your connections and followers.  If followers like or comment, their connections will view information in Home feed.
  3. Publishers can reach a different and potentially much bigger audience than just their connections on LinkedIn. Viewers not in your network can opt to follow you to receive updates when you publish next.
  4. The information is searchable both on and off of LinkedIn.
  5. Information creators can increase web site traffic by guiding readers to continue reading through a direct link to site with an action.

***  Make use of LinkedIn analytics tool for publishing platform. This tool allows authors to better track traffic that their posts receive to gage which topics are of most interest.

Linkedin Pulse

Ways to Grow Your Email List Using Facebook

There has been much discussion by users of Facebook on the algorithms for how posts are seen by few viewers for accounts that are not paying for social media platform’s marketing program. Despite the decrease in organic reach, Facebook is one of the best ways to make a great first impression on potential customers and there are several opportunities to move the right audience to a more focused e-mail list.  Here are a few features that can be implemented with little effort :

Use the Facebook Call to Action Button

Facebook fan page has a call-to-action feature, a button which appears right next to the “Like” button on the cover photo and is another great way to encourage email sign-ups.  Add the “Sign Up” button and link to your online sign-up form so your Facebook visitors can join your mailing list easily.

Share your newsletters on the Facebook Fan Page

Give your Facebook fans the opportunity to view the great content your newsletter has to offer. Make sure to add subscribe option to the mail out.

Add Social Share to the Newsletter

This feature allows viewers of the email newsletters to share on their social media channels, including Facebook, Twitter, and LinkedIn.
Email campaignSubscribe Button


Tips for Creating and Managing a WordPress site

WordPress is a free open-source content management system and is the most popular blogging system in use on the web at more than 60 million websites. WordPress powers over 24 percent of the internet for consumers and web professionals which rely on the platform to create a unique online presence. With a wide variety of templates, plugins, and other choices, WordPress is the platform I recommend to small businesses wanting to create a site.  Here are some tips to keep in mind when creating and managing your site:

  • Be strategic and plan how the site is organized. This will affect your Search Engine Optimization (SEO), user load times, and how long visitors stay on the site. Take time to choose the best theme for your WordPress blog. Free WordPress themes can be found at WordPress Themes Directory. Themes can also be purchased by theme providers like: Elegant ThemesThemify, or ithemes.
  • Add tags with keywords to content including photos on site.
  • Use the Broken Link Checker plugin to search all links within the WordPress site to get notified about broken links by email or via the dashboard so that these may be corrected as soon as possible. Having broken links on a web site affects SEO and may discourage viewers from continuing to visit the site.
  • WordPress is constantly rolling out updates and bug fixes to its platform. It is critical to keep the backend updated to prevent sensitive data and files from being vulnerable to malicious activity.
  • Use an analytics program like Google Analytics that offers a wide range of free services that can be used to monitor website traffic, keep track of visitor behavior on the site, and monitor keywords that can generate more traffic to a site. Google Webmaster Tools is also recommended to get data, tools and diagnostics for a healthy, Google-friendly site.
  • Use Plugins like BackUpWordPress to back up files and databases from web site and allow future backups to be scheduled automatically.

wordpress

Infuse Your Online World

By:  Monica Peña (@MUNDUmedia.com)

Seems like these days so much is infused from water to cuisine; even electronics. By definition the word infuse means to cause to be permeated with something that alters usually for the better.  Why not add some flavor to your online personality by strategically infusing your unique self into the worldwide web?  Here are top ways to make this happen with confidence:

  • Use a present image of yourself as your profile photo so you are easily recognized.
  • Share your journey. Only you have had these experiences.
  • Post pictures from your point of view.  This will allow your audience to see subjects from your perception angle.
  • Interact to topics that strategically showcase interest and support your brand.
  • Join groups or communities on social sites that allow you the opportunity to share your expertise.

infused drink

Stay in Control of Your Online Reputation

By:  Monica Peña (@MUNDUmedia.com)

As more consumers are looking online to decide for providers of service or product, companies must take control of their online reputation. Some considerations to keep in mind to ensure you are building the best name for your business are:

  • Goal set on how often to search online conversations about your company and on sites that may have new company reviews like Yelp, City Search, etc.  Check social media sites that comments about the company can be added.
  • Set up and make sure to correct any online information that may be outdated or can be improved.
  • Actively seek out recommendations from satisfied customers by adding review site icons and live links to your company’s web site, newsletter, and/or any other communication.
  • Do not be detoured by bad reviews. Criticism may reveal places in your business that can be improved.  The smart consumer will be wise enough to recognize that at times a company will come across difficult customers that will never be pleased. Having several great reviews will distract attention from the negativity.

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Enhance your business page on Yelp

Yelp operates as an online local guide that consumers can add reviews about their experiences with businesses. Yelp has many features that companies are not taking full advantage of:

  • Claim your business and make sure all contact information is accurate.
  • Add web site link to business profile.
  • Complement and allow your business profile to stand out with pictures of previous jobs.
  • List the company’s specialties with the use of key words.
  • Explain the history of the company to help prove expertise.
  • Give a face and personality for the consumer to relate to by adding information about the company’s owner.