Avoid your newsletters from going to spam folders
Newsletters are one of the most powerful digital marketing tools you can use since it allows you to communicate directly with your prospects and customers in a personalized way by serving valuable content and relevant promotions straight to their inboxes. Make sure you are taking advantage of this tool and the emails are not going to […]
Creative ways to spread the word about your business
There are several ways you can start spreading the word about your business. Reach out to professional partners and ask if you can write guest posts for their blogs. Think about organizations that your ideal client may be a part of. Then contact organizers if you can do a free workshop. Publish content on social […]
The importance of using Google My Business
A Google My Business Profile helps ensure that people find your business when looking for products and services like yours in their local area. Local search is an integral element of a comprehensive digital marketing campaign, and Google My Business is a huge and ever-growing factor. Your Google My Business listing shows searchers where and how to […]
Tips for Meetup success
Meetup is a social networking site that allows you to find and join groups related to your own personal interests. However, instead of just talking about these interests online, Meetup is used to organize offline and in-person meetings in your area. Whether you are a member of groups or an organizer there are ways you can […]
Images that grow your brand
Consistent images can make your brand. There are different factors that need be considered when creating and using images. The use of elements like bold colors, illustrations, unexpected photos, or photos of real people that match your target audience get the attention needed to grow your brand. Consistency is key for your audience to recognize […]
Visual content for your social media
With so much that users have to look through when scrolling their favorite social sites, it is almost impossible for brands to stand out if not paying attention to the visual factor. Consider how humans think. The human brain processes images 60,000 times faster than text. What that means is that half of the brain […]
Why have a strategy for your social media content?
Whether on LinkedIn, Facebook, Instagram, or any other social platform, it is important to have a strategy for your online presence. A strategy gives the brand a distinct and cohesive plan. Having a strategy influences how potential customers think of your company. Consider the narrative, themes, visual identity and tone of voice of your content. […]
Meet your goals by using Trello
Trello is a visual project management tool that empowers your team and you to manage any type of project, workflow, or task tracking. This makes it a great tool to use for your goals. Add goals on the app and lay out a plan on how to accomplish your goals. Start up a board in […]
Create a Secondary Language Profile on LinkedIn
If your clientele caters to different languages or you want to prove your fluent in more than one language, you will want to make your LinkedIn Profile available in both languages. To create your profile in another language: Click the Me icon at top of your LinkedIn homepage. Click View profile. Click Add profile in […]
Improving your Facebook Business Page
Creating a Facebook business page is not enough. With so much information on an individual feed, it is wise to create a strategy to ensure your company stands out. Whether you are just creating your page or want to improve an exiting one, here are a few quick tips to improving your Facebook Business Page: […]