Winter Social Series

Get ready for a successful 2020! Increase your online presence through effectively improving your LinkedIn presence and content with the last two workshops being offered by MUNDU Media of the year.  Join in with the 2 hours of the WANT program to make sure all that you learn is implemented.

LinkedIn general

Our next workshop is on November 14th, 2019 at 9:30 AM to 11:30 AM.

Want to learn how to use LinkedIn to attract more clients? LinkedIn is today’s most popular business social network that connects professionals from all over the world. “Getting You LinkedIn for Successful Results!” is a hands on, interactive workshop in which participants will successfully complete their profiles to allow them to confidently maneuver through various features of the platform while increasing visibility and acquiring a clear brand strategy for moving forward. Register HERE.

WANT

 

 

 

 

 

 

Our upcoming WANT sessions are on November 16th, 2019 and December 7th, 2019 at 8:00 AM to 10:00 AM.

Want to get your online presence to the next level, but haven’t found time to work on your to-do list?  Attended web marketing workshops, but can’t get inspiration to accomplish the steps on your notes? You are not alone! It is very common for marketing initiatives to get lost in the shuffle, after business owners go back to their busy offices.

Find motivation by:  Working on Accountability with Non-negotiable Time so your actions will rise above the excuses by joining W.A.N.T. regularly.

  • Attendees will see consistent progress by taking the time to work in each session on their web projects ranging from establishing newsletters, content creation, social media platforms, research, and other projects.
  • Initiate your online marketing by implementing what you already know you need to do to succeed with encouragement, guidance, and a resource to ask questions from a professional in a focused environment.
  • Increase creativity by being surrounded by professionals that are looking to acquire a more accountable mindset.

Turn intent to action to achieve your WANT results! Register to attend the WANT sessions HERE. 

Content general

Our next workshop is on December 5th, 2019 at 9:30 AM to 11:30 AM.

Creating the right content is important in building your brand, growing your customer base, and staying connected to your ideal client. In this session,  we will discuss keywords, useful uses of information, strategic ways to get your correct message across to the audience you want to attract. Register HERE. 

Be ready for 2020!

Take advantage of the two workshops above and two WANT sessions for the special price of $99.97 .  Must sign up before November 13th to take advantage of the discount offer for all four HERE. 
complete social series

Summer Social Series

wordpress (1)
Our next workshop is on July 17, 2019 at 9:30 AM to 11:30 AM.

You’ve had this beautiful, functional WordPress web site created for your services/products. Now you want to make changes, but not have to always contact your web site designer to make these adjustments. This is a hands-on interactive workshop to have users feel more comfortable with the back end of their WordPress site. Register HERE. 

Linkedin

Our next workshop is on July 31, 2019 at 9:30 AM to 11:30 AM.

LinkedIn is today’s most popular business social network that connects professionals from all over the world. “Getting You LinkedIn for Successful Results!” is a hands on, interactive workshop in which participants will successfully complete their profiles to allow them to confidently maneuver through various features of the platform while increasing visibility and acquiring a clear brand strategy for moving forward. Register HERE. 

Content2

Our next workshop is on August 14, 2019 at 9:30 AM to 11:30 AM.

Creating the right content is important in building your brand, growing your customer base, and staying connected to your ideal client. In this session,  we will discuss keywords, useful uses of information, strategic ways to get your correct message across to the audience you want to attract. Register HERE. 

MeetupOur next workshop is on August 28, 2019 at 9:30 AM to 11:30 AM.

Meetup is an online social networking portal that facilitates offline group meetings in various localities around the world. Meetup allows members to find and join groups and organizers the ability to grow their presence through common interests.  We will discuss ways to use commonalities to meet personal and professional goals through memberships and as a thought leader in an organizer role. Register HERE. 

Facebook Insights to Go

With Facebook Insights to Go, users can get insights faster, filter, find, download, and share latest stats from Facebook IQ. Facebook IQ offers insights, studies and research using people, advertising and industry trends coming from Facebook, Instagram, Messenger and other platforms.

These insights can be searched by different category combinations including regions, industry, people, moments, campaigns, and platform.
These insights are particularly interesting to see information on what devices are being ed.

insights ecommerce

 

 

 

insights restaurant

 

 

 

 

 

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insights retail

 

This particularly of interesting when broken by industry to see what habits and whey consumers make certain choices.  Like the insights below that show of people surveyed, what made them make certain decision.

insights retail 2

Google My Business

Google My Business is a free and easy-to-use tool for businesses and organizations to manage their online presence across Google, including Search and Maps. Google My Business gives you the power to attract and engage customers when they search for your business on Google.

Your Google business website has many benefits. It allows you to present your business professionally online, showcasing your photos and business details. Insights shows you how you can optimize your customer engagement for better results. Google My Business allows you to post photos of products or special offers, and add/edit your business details.  It is important to remember to respond to customer Reviews on this platform whether positive or negative for increased Search Engine Optimization (SEO).

By verifying and editing your business information, you can both help customers find you and tell them the story of your business.  Get started by visiting this link:  https://www.google.com/business/

Most businesses can verify ownership over the phone, via SMS, or request and receive a postcard to their address from Google. Learn more about how you can verify your business here.

Log into your Google My Business account to update your address, phone number, website, open hours, and more to help customers find and connect with your business. Keep your profile updated with fresh photos to make it easy for customers to choose your company.

Instruction to remove photos from Google My Business

  1. Sign in to Google My Business and choose the page you’d like to manage.
  2. Click Photos at the top of the page.
  3. Choose the photo you want to delete in full screen view.
  4. In the upper-right corner of the photo you’d like to delete, click the trash can icon

google-my-business

 

WordPress top plugins

 WP Engine is the world’s leading WordPress digital experience platform that gives companies of all sizes the agility, performance, intelligence, and integrations they need to drive their business forward faster.  The WordPress directory is made up of nearly 55,000 plugins given WordPress users endless options for customizing and optimizing their WordPress site.  To narrow down the list: WP Engine publication, Torque, named top WordPress plugins for the following categories: eCommerce, Maintenance, Optimization, and Marketing.

Here are some of the plugins that made the list:

Easy Digital Downloads- Easy Digital Downloads’ solution is seamless and effortless when selling any sort of media file (photos, documents, software, etc.). This plugin is easily integrated with the most popular payment systems: PayPal, Bitpay Stripe, Braintree and more. There are also custom add-ons and themes available for maximum customization including the Simple Shipping extension which allows companies to easily collect shipping info from customers during checkout, set shipping rates for domestic and international orders, and mark payments as being shipped or not. Other notable features include discount codes and promotions, advanced reporting, and powerful, real-time customer management.

Event Tickets- This is the easiest way for visitors to RSVP or purchase tickets to events. The plugin works by allowing companies to add RSVPs and tickets to posts or pages. Users can easily collect payment by connecting their Paypal account. Event Tickets can also be synced with Events Calendar allowing admins to add ticketing purchasing capabilities to event listings. If support is needed, the Event Tickets developers at Modern Tribe are dedicated to supporting the users and the WordPress community as a whole.

Duplicate Post- This plugin makes it easy to replicate posts at any time with one click. No more copying and pasting every time needing to create the same post. The plugin has over two million active downloads and a five star rating, which makes it incredibly reliable. Install and activate and you can start replicating immediately.

Updraft Plus- Make back up and restoration much more complete and easier to use. With this plugin, backup to the cloud using any service from Google Drive to Dropbox, and then restore the original with just one click. This plugin is essential for any new site.

Ninja Forms-  Ninja Forms is easy to use for beginners and experts alike with built-in hooks, filters, and custom field templates when creating forms to site for any purpose. You have the flexibility to customize forms however you need.

Sidebars- Sidebars are a great way to present pages and other navigation in a way readers can easily see them. Site creators can completely customize the way they look with custom widgets. Display any page, post, archive category, or post type right on the side of your page. Custom Sidebars makes customization easy, also allows for import and export sidebars found that are appealing.

The Events Calendar- This app is perfect for online business specializing in events.  It  is the best way to display a calendar right on the site. The calendar works with everything from small restaurants to huge concert venues. Though the calendar comes with a skeleton style sheet, every piece of it can be customized. The plugin also works with Events Tickets, so companies can sell tickets directly from the calendar itself.

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Selling with location-based data

Location-based marketing on mobile runs on opted-in location data. The vast majority of location-based marketing is powered by opted-in GPS data, received from smartphones. That is, when someone opts-in to share their location with an app, the latitude and longitude data gathered from that app is what powers location-based marketing and analytics. There are other sources that can be used, such as beacons, Wi-Fi, and IP address as well. All of these also require opt-in permission to use.

The two biggest entities using this technology to sell digital ads to location-based audiences are Facebook and Google. The two capture a combined 57% of all digital ad spend in 2018.

Let’s explore how this works.  First data taking in is the location data.  It is then aggregated and then matched to a “point of interest”, which is typically a business. This is one of the most difficult steps in the process, as it requires up-to-date business information, keeping track of which stores open and close, categorizing them correctly, as well as keeping up-to-date footprints of buildings. Many times the next step is to enrich the data, appending other demographic or behavioral insights to it to build out richer audience profiles. Marketers create a method to build or select their location-based audiences using this data. The marketer will want to take action on those audiences, serving ads or content to them across mobile, desktop, social media, or programmatic advertising.

This type of marketing can be specially beneficial for brick and mortar businesses like  restaurants, retailers, and auto dealers. For e-commerce businesses that want audiences that visit specific retail locations like competitors that sale similar product or seasonal, annual, or themed events like conferences and trade shows can also benefit.

A few examples of types of location based data technology.

 

  • Geofencing –Find real-time visitors.  Geofencing is creating a virtual barrier around a location. This can either be a radius around a large location, or a very specific building footprint. The word “geofencing” can also be used to refer to advertising when someone enters that virtual barrier. They may receive an alert, push notification, or an ad within a mobile app based upon that current location.
  • Geotargeting – Find past visitors to their locations. Geotargeting refers to delivering ads to people that were previously in, a specific location. Geotargeting refers to serving ads based upon historical location visits to points-of-interest, rather than serving ads based upon the current real-time location. Also known as geofencing campaigns.
  • Geoconquesting – Find Competitor’s visitors.  Geoconquesting refers to serving ads to people when they are currently in, or were previously in, a competitor’s location or locations. This tactic uses technology such as beacons or NFC to trigger ad delivery, alerts, or content to a smartphone that is within just a few feet of a specific location.

data based tech

 

Communicate to your members for a successful Meetup group

You have created your Meetup group. Now what? How do you keep the excitement going? Or you have had your Meetup group for a while, and it has lost momentum.  How do you turn this around?

Get excitement going before the event.

  • Leading up to the event, add updates with detailed comments on the event’s page. Ask questions to create engagement with members. Make sure to respond to questions.

Send personal messages.

  • Reach out to new members and let them know what to expect at your event.
  • Tell first-timers you look forward to meeting them and will introduce to them the others.

Create reminder messages.

  • Put systems in place for continued communication with the group.  Figure how frequent these will go out.  For my group, I have let them know that I will only send out an email once a month. This way they know how often expect the email and the expect another reminder.

Work the crowd.

  • People will not remember what you said, but how they felt. Be sure everyone feels welcomed and make introductions to newcomers, especially if you notice they look uncomfortable.
  • Ask for help from members or friends for tasks that will not allow you to be a good host.

Celebrate each event.

  • No matter the number of the turn out be happy with everyone that shows up.  The right people will be present.
  • Share photos afterward of the event.  Select images of happy members and highlights.  Let attendees know where the photos will be posted.

 

Have the right members find your Meetup group

Meetup has tens of millions of users and processes more than 500 new groups everyday.  If your a Meetup Organizer, how do you get the correct people to find your group. Knowing how the Meetup platform’s processes and algorithms work can be useful.

If you are starting a new group,  Meetup will publicize new groups to encourage membership to people that may find the group relevant accordingly to information like location, topics, title, and description.

Location- Meetup uses zip code, city, state, and country for groups and members to make a good match. Algorithms look at other groups in the same zip code as you, their members, and where they come from.

Topics- Choosing topics is the best way for members to show interest in future groups. Algorithms match members and groups that have selected the same topic. Organizers are allowed to pick 15 topics to define a group. Meetup will also expand the list of topics to best find members interested in the group. The emails sent to potential members will then reach out to members interested in the topic and tell potential members about the new community!

Demographic- Meetup considers member-entered information like age and gender when promoting groups with a designated demographic. Not everyone that subscribes to Meetup specifies their age or gender, so Meetup may use clues like other groups they are part of, and the age/gender focus they have.

Activity- Member activities like RSVPs, other groups joined, and sent messages are how Meetup determines who is likely to consider joining a new group. New group announcements are likely to go to active, engaged members.

Stay connected after an event

Use your online presence to personify your company

Ever been motivated to buy a product or use a service by a really good story? By creating a personality on your web site and social media that consumers can relate to, companies can propel their brand into new levels.

Remember that people relate more to people than just another company out of millions on the web to choose from. By using the “About Us” page of a web site, the why behind your company’s story can be shared to humanize your company. Discuss why it was important to solve the particular problem your product or service helps with. Create an image that consumers will feel drawn too.

Continue to use a certain tone and conversational speak on social media platforms. Avoid sounding like a robot or brochure and engage with captivating photos that help brand your company’s tone.  Soon your clients will gravitate to you and become your raving fans!