Meet your goals by using Trello

Trello is a visual project management tool that empowers your team and you to manage any type of project, workflow, or task tracking.  This makes it a great tool to use for your goals.

Add goals on the app and lay out a plan on how to accomplish your goals. Start up a board in seconds, automate tedious tasks, and collaborate anywhere, even on mobile.  Add files, checklists, or even automation: Customize it all for how your team works best.  Keep track of the steps that get you closer to achieving your goals. Create a list of short-term and long-term goals in add ways to measure these in six months to a year.  Even what accomplishments you will acquire in five years.

Improve Customer Experience with Point of Sale Technology

A point of sale (POS) system allows your business to accept payments from customers and keep track of sales. It sounds simple enough, but the setup can work in different ways, depending on whether you sell online, have a physical storefront, or more. Mobile devices such as Smartphone and tablet POS services can process payments and manage some inventory and customer information.  There are several ways that POS System can improve customer experiences with your company.

Provide Fast Checkout- Make a payment transaction on the spot as soon as your customers make a purchase decision whether at a vendor booth, storefront, or event online.   The barcode scanning function eliminates manual data entry and inventory errors. It makes checkout time quick!

Accommodates a Multitude of Payment Methods- Take advantage of every sales opportunity by meeting customer’s preferred payment method. Offer a wide variety of payment options to stay competitive and win customers like cash, credit and debit cards, mobile wallet and e-wallets payments, and gift cards.

Offer Prepaid Store Credit- This can entice your customers to return to your store and prepare for future big purchases.

Provide options for receipts- Offer buyers multiple options for receipts like direct printing of paper receipts, text, and sending email receipts.

Resolve Inventory Issues- POS system uses real-time inventory tracking, reconciliation, and inventory levels to make sure stores are always stocked,

Collect Customer Information- Collect customer data every time they interact with you. You can include the touchpoints on the POS experience journey so your customers can express their thoughts about your business.

Reward and Loyalty Programs- Loyalty programs are an effective customer retention solution that encourages higher spending and repeats purchases.

Customer journey maps

A customer journey map is a very simple diagram that illustrates the steps your customer(s) go through in engaging with your company, whether it be a product, an online experience, retail experience, or a service, or any combination.  Use your customer journey maps to understand which touch points customers experience as they interact with your brand. It helps to understand how your customers see your brand, how they interact with your products and gain insight into the pain points they’re facing that keep them from purchasing.

Create a customer journey map

Step 1: Set your targets.

Step 2: Create buyer personas.

Step 3: Identify motivations and pain points.

Step 4: Map out the buyer’s journey.

Step 5: Maximize your touchpoints.

Step 6: Analyze.

Step 7: Revise.

Brand at all the customer touch points

Brand touchpoint is an individual contact point between the customer and a company’s brand. Most companies have upwards of 100 different brand touchpoints. These are  interactions with the brand, ranging from in-person selling to email marketing messages.

It is important to review customer touch points to make sure the brand is consistent throughout different experiences. Review online communication like Google search ads, newsletters, emails, and social media posts. They can also be physical, like a direct mail postcards or business cards. Check in and train staff on reflecting the same image with in-person interaction, like a live event or providing customer service in storefronts.

Develop a customer journey map.  This is a visual representation of the customer journey and see the story of your customers’ experiences with your brand across all touchpoints.

Consistency Throughout Your Personal Brand

Looking for the secret to grow your influence and have more people thinking of you as a the solution to their problems?  The key to achieving this is brand consistency from your in person presence to all online platforms that should mirror you offline. When creating content to market yourself,  stay cohesive, clear, consistent and aim to serve a specific audience.  When being strategic about your personal brand, consider the two below.

Expertise

Position yourself as an expert, thought leader, or influencer in your field. If you feel you are lacking in certain areas to be an expert, work on getting a certification, additional education, or experience. Write education blogs and offer workshops that make knowledge shine.

Memorable Brand Story

Storytelling is the key to effective communication of your personal brand. No one has the exact story as you. Each person has different paths to get them where they are now that include their experiences and accomplishments.

A strong personal brand ultimately aids recognition and helps you meet your goals.

Improving your customer’s experience

Your company’s reputation has to do with your customer’s experience with you, your company, and then your product/service (in that order).  When taking into consideration the customer experience with your company, think of your customer touch points.  These are your brand’s points of customer contact, from start to finish. The beginning of your company’s journey with you may be finding your business online or on a paid ad, see ratings and reviews, visiting your website and then shopping at your retail store or contacting your customer service.  It is important to know all the touch points to improve the customer experience.

Figure out the touch points to improve:

  1. Identify what problem the customer is trying to solve by using your product/service. 
  2. Empathize with what the customer may be feeling or thinking in that moment
  3. Brainstorm potential ways to enhance the touch point 
  4. Define which key performance indicator would be influenced by any improvements so that you can determine if a difference was made by the change. 

Decide on the various touch points and work on improving one step at a time. 

1: The first impression 

How did they find you? Were they on a search engine, recommendation site, vendor booth, or networking event? If they were shopping on line, was your web site appealing and functional? If they were on a mobile device, was the font readable? How was the upload time? Was the person at the vendor booth or network event prepared, informative, professional, and friendly?

2: Communication

When the customer calls, emails, or fills out the contact area of your web site, do they get a response in a timely manner? Is the response accurate, friendly, and solves their problem?  When connecting with the customer, does the social media, future email campaigns, and phone calls meet the needs of the customer and memorable in a positive way. 

3: Time of the sale

Are the client needs met throughout the sale in a friendly manner.

Evaluate these touch points.  Then make meaningful and manageable improvements to your customer journey.

Latinas in Business Roundtable

I was honored to be the first speaker for the relaunch of the Greater Austin Hispanic Chamber of Commerce (GAHCC) ‘s Latinas In Business Roundtable series.  The series was resurrected for women in business to help and support one another.   I was happy to present and facilitate the lively discussion from the amazing group of ladies that attended on the topic of strategies to increase the impact of the first impression your business makes.

If you would like to attend a future meeting from this series.  Contact the Greater Austin Hispanic Chamber of Commerce to receive reminders of these and other events.  The GAHCC is a tremendous business resource for entrepreneurs, professionals, or corporations of any size in the Greater Austin area.  The Chamber has members representing corporations, small businesses, nonprofits, and governmental agencies. GAHCC’s primary goal is to continue the advancement and progression of a strong and stable economic culture for Hispanic businesses.  The Chamber strives to reach these goals by developing business, management skills, and bridging access to financial capital while maintaining our cultural values and integrity.

Winter Social Series

Get ready for a successful 2020! Increase your online presence through effectively improving your LinkedIn presence and content with the last two workshops being offered by MUNDU Media of the year.  Join in with the 2 hours of the WANT program to make sure all that you learn is implemented.

LinkedIn general

Our next workshop is on November 14th, 2019 at 9:30 AM to 11:30 AM.

Want to learn how to use LinkedIn to attract more clients? LinkedIn is today’s most popular business social network that connects professionals from all over the world. “Getting You LinkedIn for Successful Results!” is a hands on, interactive workshop in which participants will successfully complete their profiles to allow them to confidently maneuver through various features of the platform while increasing visibility and acquiring a clear brand strategy for moving forward. Register HERE.

WANT

 

 

 

 

 

 

Our upcoming WANT sessions are on November 16th, 2019 and December 7th, 2019 at 8:00 AM to 10:00 AM.

Want to get your online presence to the next level, but haven’t found time to work on your to-do list?  Attended web marketing workshops, but can’t get inspiration to accomplish the steps on your notes? You are not alone! It is very common for marketing initiatives to get lost in the shuffle, after business owners go back to their busy offices.

Find motivation by:  Working on Accountability with Non-negotiable Time so your actions will rise above the excuses by joining W.A.N.T. regularly.

  • Attendees will see consistent progress by taking the time to work in each session on their web projects ranging from establishing newsletters, content creation, social media platforms, research, and other projects.
  • Initiate your online marketing by implementing what you already know you need to do to succeed with encouragement, guidance, and a resource to ask questions from a professional in a focused environment.
  • Increase creativity by being surrounded by professionals that are looking to acquire a more accountable mindset.

Turn intent to action to achieve your WANT results! Register to attend the WANT sessions HERE. 

Content general

Our next workshop is on December 5th, 2019 at 9:30 AM to 11:30 AM.

Creating the right content is important in building your brand, growing your customer base, and staying connected to your ideal client. In this session,  we will discuss keywords, useful uses of information, strategic ways to get your correct message across to the audience you want to attract. Register HERE. 

Be ready for 2020!

Take advantage of the two workshops above and two WANT sessions for the special price of $99.97 .  Must sign up before November 13th to take advantage of the discount offer for all four HERE. 
complete social series

Summer Social Series

wordpress (1)
Our next workshop is on July 17, 2019 at 9:30 AM to 11:30 AM.

You’ve had this beautiful, functional WordPress web site created for your services/products. Now you want to make changes, but not have to always contact your web site designer to make these adjustments. This is a hands-on interactive workshop to have users feel more comfortable with the back end of their WordPress site. Register HERE. 

Linkedin

Our next workshop is on July 31, 2019 at 9:30 AM to 11:30 AM.

LinkedIn is today’s most popular business social network that connects professionals from all over the world. “Getting You LinkedIn for Successful Results!” is a hands on, interactive workshop in which participants will successfully complete their profiles to allow them to confidently maneuver through various features of the platform while increasing visibility and acquiring a clear brand strategy for moving forward. Register HERE. 

Content2

Our next workshop is on August 14, 2019 at 9:30 AM to 11:30 AM.

Creating the right content is important in building your brand, growing your customer base, and staying connected to your ideal client. In this session,  we will discuss keywords, useful uses of information, strategic ways to get your correct message across to the audience you want to attract. Register HERE. 

MeetupOur next workshop is on August 28, 2019 at 9:30 AM to 11:30 AM.

Meetup is an online social networking portal that facilitates offline group meetings in various localities around the world. Meetup allows members to find and join groups and organizers the ability to grow their presence through common interests.  We will discuss ways to use commonalities to meet personal and professional goals through memberships and as a thought leader in an organizer role. Register HERE.