Selling with location-based data
Location-based marketing on mobile runs on opted-in location data. The vast majority of location-based marketing is powered by opted-in GPS data, received from smartphones. That is, when someone opts-in to share their location with an app, the latitude and longitude data gathered from that app is what powers location-based marketing and analytics. There are other […]
Communicate to your members for a successful Meetup group
You have created your Meetup group. Now what? How do you keep the excitement going? Or you have had your Meetup group for a while, and it has lost momentum. How do you turn this around? Get excitement going before the event. Leading up to the event, add updates with detailed comments on the event’s […]
Don’t keep your Meetup group a secret
The Meetup platform announces new groups to members who have expressed interest in a certain range of topics. If you are an organizer, is that all you will have to do to get the word out about your group? Chances is that is not going to be enough to get people to join the group and […]
Becoming a Successful Meetup Organizer
Before starting a new endeavor, the WHY needs to be clear. Why start a Meetup group? The WHY needs to be clear as it is no easy chore to be an organizer. I have heard several reasons: business owners trying to find their niche audience, creating a unique support group, or promoting a certain agenda. […]
Improving your company’s Yelp profile
For business owners wanting to get started on Yelp or improve their presence there, here are a few points to keep in mind. Advertisers can’t pay to add or remove reviews. “Recommended” reviews are chosen by an automated algorithm. You can flag a review for a second look if you’d like, but those “501” reviews (5 […]
Use your online presence to personify your company
Ever been motivated to buy a product or use a service by a really good story? By creating a personality on your web site and social media that consumers can relate to, companies can propel their brand into new levels. Remember that people relate more to people than just another company out of millions on […]
Increase SEO to get more return on your investment
Are you several pages away from ranking first on an organic Google search? Spent lots of money on a web site, but the clients you would like can’t find you? It is time to concentrate on key factors to improve these results. Sometimes less is best. Targeting qualified and relevant traffic is better than having huge […]
Use a keywords strategy for SEO success
When talking about online presence, Search Engine Optimization (SEO) is the most frequently used term. This is the practice of increasing the quantity and quality of traffic to your website through organic search engine results. The key to success with this is content strategy and using keywords. Here are a few ways to accomplish this: Analyze what […]
Email Error Etiquette
That send button has been clicked, and you have realized there is an error to your email campaign. How do you respond? What is proper etiquette to this type of mistake? Depending how and what was the error determines the next step. If and when the inevitable happens, know how to best respond to recover […]
Common email marketing campaign errors
It is the beginning of the work week and you are anxious to get your newsletter out. Before clicking that send button, make sure to double check for errors. According to Boomerang, Mondays are when more errors are made in subject lines than emails sent on any other day. Check for these common email marketing mistakes: […]