Creating a website for the best user experience
Putting yourself in the shoes of your site visitors ensures your site gives your target audience exactly what they want. While it’s a simple task to figure out basics about your typical site visitor, it isn’t always as easy to figure out what individual consumers want from your site. Fortunately, there are some key ways […]
Reasons to keep your LinkedIn Profile updated
Once you have created your LinkedIn account there are not too many occasions where you will have to give your profile a complete makeover. But it is important to keep it updated and review it regularly as circumstances do change for every professional. Plus when contacts visit your profile, you want to make sure how […]
Improve Customer Experience with Point of Sale Technology
A point of sale (POS) system allows your business to accept payments from customers and keep track of sales. It sounds simple enough, but the setup can work in different ways, depending on whether you sell online, have a physical storefront, or more. Mobile devices such as Smartphone and tablet POS services can process payments […]
Customer journey maps
A customer journey map is a very simple diagram that illustrates the steps your customer(s) go through in engaging with your company, whether it be a product, an online experience, retail experience, or a service, or any combination. Use your customer journey maps to understand which touch points customers experience as they interact with your brand. […]
Brand at all the customer touch points
Brand touchpoint is an individual contact point between the customer and a company’s brand. Most companies have upwards of 100 different brand touchpoints. These are interactions with the brand, ranging from in-person selling to email marketing messages. It is important to review customer touch points to make sure the brand is consistent throughout different experiences. […]
Creating the right headline for your LinkedIn Profile
A LinkedIn headline is the short description that appears right below your name on your profile. It is the first thing that gets noticed by visitors when they land on your profile. The best headlines get viewers to read more and leads to them taking further action. Here are a few ways of correctly creating […]
Why Your LinkedIn Headline is Important
The headline on your LinkedIn account is a short text below your name in the introduction section on your profile. It may be short but can make a big difference on whether someone takes extra time to find out about you. Find out more about what makes the headline on your LinkedIn account so important […]
Consistency Throughout Your Personal Brand
Looking for the secret to grow your influence and have more people thinking of you as a the solution to their problems? The key to achieving this is brand consistency from your in person presence to all online platforms that should mirror you offline. When creating content to market yourself, stay cohesive, clear, consistent and […]
Improving your customer’s experience
Your company’s reputation has to do with your customer’s experience with you, your company, and then your product/service (in that order). When taking into consideration the customer experience with your company, think of your customer touch points. These are your brand’s points of customer contact, from start to finish. The beginning of your company’s journey […]
Using Streamyard to broadcast to multiple platforms
StreamYard is a platform where you can broadcast from your browser and can stream directly to various social networks. Users can interview guests, sync comments, and brand every broadcast through live show to all audiences on multiple platforms at once. Backup servers make sure your livestream runs smoothly. It is easy to quickly create engaging […]