Invitations for more follows on LinkedIn

The more followers you have on your LinkedIn business page the much easier it becomes to promote your brand initiative.  And now it’s much easier to add not just followers to your LinkedIn Page, but personal connections who might be more likely to evangelize your brand and your content.

In the “Admin Tools” section in the upper right corner of the home page of your LinkedIn business group or page, simply click “Invite Connections” and you’ll have the opportunity to send a follow invite to any of your LinkedIn connections. Be sure to encourage the rest of your LinkedIn Page admins to comb through their connections as well.  Keep your community-building efforts on by encouraging your peers to personally invite members who might be interested in your LinkedIn Page or LinkedIn Group.

The importance of using Google My Business

A Google My Business Profile helps ensure that people find your business when looking for products and services like yours in their local area. Local search is an integral element of a comprehensive digital marketing campaign, and Google My Business is a huge and ever-growing factor. Your Google My Business listing shows searchers where and how to visit your business. A Google Business Profile also improves your local SEO.

Google My Business provides you with the ability to list your business location on Google Maps and local search results. You can display important information about your business, including the opening/closing times, contact details and most importantly a link to your website. The best part, using Google My Business is free to create your Business Profile on Google. Create your profile at no cost, and you can manage your business from Google Search and Maps to start reaching more customers.

Tips for Meetup success

Meetup is a social networking site that allows you to find and join groups related to your own personal interests. However, instead of just talking about these interests online, Meetup is used to organize offline and in-person meetings in your area. Whether you are a member of groups or an organizer there are ways you can have success using this platform.

What would be successful to you? Know what you are looking to gain from being a part of the social site so your potential success is measurable.  Take the time to understand the purpose.

Who are you looking to meet? Depending on your goals, think about what type of connections are you looking to join.

When does the group meet? Ask yourself if the date and time works for you and attracts the people you are hoping to meet.

Where does the group meet? Consider if the area is where you are looking to make connections. Don’t be scared to narrow your location to a certain zip code.

How does the group make me feel? This is the most important part to the success of the equation. If attendees leave the Meetups feeling good they will be sure to make arrangements to come back. This means you will have the core group of attendees, and new ones.  This means the group is sure to grow. Whether an attendee or organizer, you can continue to reap the benefits of the group.

 

Images that grow your brand

Consistent images can make your brand. There are different factors that need be considered when creating and using images. The use of elements like bold colors, illustrations, unexpected photos, or photos of real people that match your target audience get the attention needed to grow your brand. 

Consistency is key for your audience to recognize your brand in the feed. Consistency has a big impact when you are trying to grab attention of consumers being bombarded with so much other information. Images that recall memories that touch the senses make long lasting impressions to viewers.  If someone in your target audience sees a piece of content they find relevanthelpful, and valuable and a few days later, if they see the same color, same icon, and same style it’s more likely that person will recollect your content and identify it as valuable. It stands a much better chance at being clicked on by that potential customer that now finds your information trustworthy. 

All the images don’t have to look exactly the same for every post, but having a consistent and repeatable visual style helps with brand recall and builds resonance. There are certain elements to your social media artwork or images that will help you stand out to potential customers.  Here are a few for you to consider. 

  • Color is the first way a brand creates their presence. Create brand guidelines to maintain consistency. Be sure your font has enough contrast to the background for readability.
  • Shapes are another area that helps brands be memorable. Try to be consistent and stick to the shapes that will give your brand the identity it needs to stand out.
  • Photos of real people that reflect who your ideal client is and reflect the emotion your product or services makes them feel so that they can visualize themselves with your product helps spread your message. 
  • Fonts that are at least 16 pixels is recommended.  If your brand doesn’t have a standard font yet, try out a basic Sans Serif font such as Helvetica or Open Sans.  Stay away from fonts that will distract from your message.  

When looking to develop standout creative, look for that balance among the different components that build your brand. It will undoubtedly lead to great outcomes.  

 

Visual content for your social media

With so much that users have to look through when scrolling their favorite social sites, it is almost impossible for brands to stand out if not paying attention to the visual factor. Consider how humans think. The human brain processes images 60,000 times faster than text. What that means is that half of the brain is devoted to processing visual information.  

Create scroll-stopping visuals for viewers. Once they’ve paused, you have less than 8 seconds of their attention.  Make sure that your message conveys your value and convince them to take a next step with your brand. 

Why have a strategy for your social media content?

Whether on LinkedIn, Facebook, Instagram, or any other social platform, it is important to have a strategy for your online presence. A strategy gives the brand a distinct and cohesive plan. Having a strategy influences how potential customers think of your company.  Consider the narrative, themes, visual identity and tone of voice of your content. Creating a plan and being strategic with this plan allows for the brand to stay consistent.  To stand out, companies need to create a unique visual identity and support it with an authentic point of view.

For users that need to use stock photos, consider branding the photos as much as possible and using the space on the images for branding purposes with text or keywords.  Content strategy, creative strategy and creative design all work together to create your brand’s social media identity and style.  In sync, all three will complement each other. 

Create a Secondary Language Profile on LinkedIn

If your clientele caters to different languages or you want to prove your fluent in more than one language, you will want to make your LinkedIn Profile available in both languages.

To create your profile in another language:
Click the Me icon at top of your LinkedIn homepage.
Click View profile.
Click Add profile in another language on the right rail.
Choose a language from the dropdown list and update your first name and last name if they’re different in the new profile’s language.

As you continue to adjust your main profile, make sure to remember to adjust the same information in the second language.

You can also delete a secondary language profile by selecting the language from the drop down list. Just select “Delete this profile link” and click Delete.

Improving your Facebook Business Page

Creating a Facebook business page is not enough.  With so much information on an individual feed, it is wise to create a strategy to ensure your company stands out.  Whether you are just creating your page or want to improve an exiting one, here are a few quick tips to improving your Facebook Business Page:

  • Improve the immediate visual appeal of your page. Add an appropriate profile and banner picture that best expresses your brand.
  • Create an easy to find user name.  The user name is the name with the @ sign below your Facebook page name of the page.  This will make it easy for your organization to be tagged and found by other users.
  • Take time and fill out the About page, including the story section with a picture.
  • Add Call to Action to page whether it is to subscribe, contact us, or sign up.
  • Post consistent and relevant content on the page. Determine the ideal timing and frequency for your posts.
  • Use photos and videos on timeline.
  • Take advantage of Reels and favorable algorithms towards them.
  • Pin important posts to the top.
  • Determine the ideal timing and frequency for your posts.
  • Having the right engagement on your page is critical. Be sure to respond and monitor the comments on your business page.
  • Start an Ad Campaign.
  • Measure the success using analytics and adjust your posts accordingly.

Creating a website for the best user experience

Putting yourself in the shoes of your site visitors ensures your site gives your target audience exactly what they want. While it’s a simple task to figure out basics about your typical site visitor, it isn’t always as easy to figure out what individual consumers want from your site. Fortunately, there are some key ways you can study to help you figure it out.

1. Easy to use navigation

Online shoppers will move on to a competitor’s site without thinking twice. About 21 percent of those who shop online say they will abandon a cart on a website due to bad site design or navigation.

2. Loading Time

Attention span of online users is short these days with so much technology.  If your site takes too long to load, you can be almost certain your site visitor will leave your site. There are many ways to make sure your site loads as quickly as possible, including optimizing images and keeping the design simple.

3. Secure Site

With so many data breaches, people really do care about what you’re doing with their information. Many websites will not only clearly list its privacy policy to show what it uses collected information for, but it also has a popup at the bottom of the screen indicating the site uses cookies and asks for consent. This is a new feature you’ll see on many sites.  Work with your network provider on making your website a secure site.  There are two quick checks to help you be certain: Look at the uniform resource locator (URL) of the website. A secure URL should begin with “https” rather than “http.” The “s” in “https” stands for secure, which indicates that the site is using a Secure Sockets Layer (SSL) Certificate.

4. Useful Content

The main reason people come to a website is for useful information and for the content there. Use videos, visual graphics, reviews, and descriptions of product and services on your site. Figure out how to serve up unique and helpful content and you’ll stand out from the competition.

Reasons to keep your LinkedIn Profile updated

Once you have created your LinkedIn account there are not too many occasions where you will have to give your profile a complete makeover. But it is important to keep it updated and review it regularly as circumstances do change for every professional. Plus when contacts visit your profile, you want to make sure how you are representing yourself offline matches your online presence. If someone Googles your name, your LinkedIn profile will most likely show up high on a search.

Updating your LinkedIn profile regularly ensures that you provide the latest information about your accomplishments, education, and projects. It also gives you a chance to review areas of your profession you may be missing. Are you lacking certain certifications or have not gotten involved in a certain groups?  Like a resume, you want to ensure the person viewing your profile know who you are and your accolades. Have you received recommendations from people you have recently worked with or a project just completed? When reviewing your profile, it is a great time to goal set since we are all a work in progress.