Putting yourself in the shoes of your site visitors ensures your site gives your target audience exactly what they want. While it’s a simple task to figure out basics about your typical site visitor, it isn’t always as easy to figure out what individual consumers want from your site. Fortunately, there are some key ways you can study to help you figure it out.
1. Easy to use navigation
Online shoppers will move on to a competitor’s site without thinking twice. About 21 percent of those who shop online say they will abandon a cart on a website due to bad site design or navigation.
2. Loading Time
Attention span of online users is short these days with so much technology. If your site takes too long to load, you can be almost certain your site visitor will leave your site. There are many ways to make sure your site loads as quickly as possible, including optimizing images and keeping the design simple.
3. Secure Site
4. Useful Content
The main reason people come to a website is for useful information and for the content there. Use videos, visual graphics, reviews, and descriptions of product and services on your site. Figure out how to serve up unique and helpful content and you’ll stand out from the competition.